Chris Anderson spoke about the ‘long tail’ in the retail market in 2004. His book “The Long Tail: Why the Future of Business Is Selling Less of More” is one of the most influential books ever written.
[If you want to read more about the long tail concept, click here].
I just happened to stumble upon…..
what I would call the most innovative expression of the ‘long tail’ in the world of social networks. The social network in question is catering to people who want to have affairs on the side while they are in relationships [yes you read that right - its a social network catering to people who cheat in relationships ].
All the moral issues apart, this has to be one of the most original and creative application of the ‘long tail’ concept. The networks web address is http://www.ashleymadison.com/ and has a very provocative tagline [take a look below]:
In true ‘customer-centric’ spirit, the web site……
guarantees an ‘affair’ and boasts over 4 million anonymous users.
This could be a sham…..
and even if it is, its a great illustration of how human ingenuity can find ways to make a buck.
